Manifesto

We're driven by three principles

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Long term accounting for long term business people

When we sign up a new business, we expect to work with them for years, not months. We often put in a lot of early work to bring your accounting data up to our high standards. After all, we know we'll be working together for years.

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Create more than we consume

If everyone in the world gives more than they receive, then we'd see a net increase in the world's combined wealth/happiness/love/insert-desired-outcome-here. So we always try to give more in services, advice and knowledge than we charge you in fees. It will come back around eventually.

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We do everything to the best of our ability

Let's face it, if you're going to do something - do it right and make it easier to do next time. We are building the best accounting practice in the world, and we're going to bring it to everyone. We've got a long way to go but come join us on the journey.

About the founder

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Hey – I’m Michael and I love getting to know businesses.

I started accounting at a hedge fund waaay back in 2005, before stints at telecommunication, investment banking and executive search businesses. During this period I rose from bookkeeper to finance director.

But I became disillusioned by big business. So I spent two years as a business consultant at a (now rival) accounting practice, working with startups in lots of different industries.

And I fell in love with the world of small business.

The life of a small business owner is intertwined with their work. With this comes a real passion and drive to create something special.

Eventually I had to set up my own accounting practice so I could work with these incredible people every single day.


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Based in London, we work with small businesses in the UK. Ask us anything.

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